Reels are a great thread in the storytelling of a brand. People want to watch real people with real faces, voices, thoughts and emotions. Having employees talk directly to camera about educational issues in and around their product or industry, for example, can help build trust with consumers and foster an engaged following as a result.
Users can more easily relate to a brand when they can interact with the faces behind it. Because Reels enable brands to show more dimension to their identity than a 2D static image, sharing Reels can improve a brand’s likeability and familiarity.
04 Nov, 2022