Copywriting for websites is an art. It needs to resonate with your target audience, offer solutions to their problems and communicate benefits, not just features of your service. This is further complicated by the need for it to have adequate ‘keyword density’ for SEO purposes.
When most people visit a website or read a blog, they are they are seeking a quick solution to a problem, or to quickly meet a need. And if your content is not instantly engaging there is little chance the reader will hang around long enough to find out what your message or offer actually is. You might be the best dentist in town but if no one bothers to read your copy everything you have written amounts to nothing. Our job as a website copywriter is to get people interested in what you do and then direct them towards an action (e.g. Make a call now, Schedule an appointment or fill out our free consultation form).
Madison Avenue Smiles
Yukie Natori New York
04 Nov, 2022